That Global View is the only media group built to create science-fuelled attention, fusing behavioural science, rigorous data validation, and media precision to make attention predictable.
Behind every decision is real behaviour and cultural relevance. We don’t just give you insights; we decode the truth and deliver it in a way that’s not just understood, but instantly actionable.
Spark Emotions brings the human intelligence to the group. We decode what people truly feel and why they behave the way they do, turning human truth into commercial certainty.
We reveal the emotional and behavioural drivers behind decision-making by capturing behaviour as it happens, in the real world.
We help brands unlock commercial growth through real human understanding. Really really fast.
Real people. Real behaviour. Real emotion.
That Media Group is a global force that connects people through culture, community and authentic storytelling. A fast-paced network of social platforms built on real stories and hyper-personalised community building.
This is the ultimate data capability, built on precision, transparency, and governance. It gives the group the power to decode the ‘why’ behind behaviour and influence exactly what people pay attention to.
ORCA 24/7 is the proprietary intelligence engine
that powers That Global View.
It analyses continuous streams of human and cultural information to predict outcomes. Built on rigorous data collection, security validation, and authenticity checks, it turns complexity into clarity and science into certainty.
By bringing people, process, and performance together to deliver measurable outcomes, ORCA 24/7 acts as the “how” behind our “what”, turning our scientific understanding into a guaranteed, predictive advantage.
A global team of scientists, strategists and creators turning human insight into predictable market impact.
